The World of Massenomics

What is MASSENOMICS?

Massenomics is a strength community, brand, and ongoing experiment in lifting heavy things while not taking ourselves too seriously. What started with a podcast in rural South Dakota has grown into a worldwide network of lifters who share the same love of barbells, training culture, and a good laugh.

Every week we release new episodes of the Massenomics Podcast, where we talk lifting, home gyms, and the quirks of strength culture with our midwestern twist. On YouTube, we create original videos, from in-depth gym tours across North America to light-hearted experiments and commentary about life under the bar.

Our Certified Training Facilities program connects lifters to gyms that embody the Massenomics spirit, while our annual events, including the Lift Hard Live Easy Classic, bring the community together in person. We also design and produce our own line of Massenomics merchandise and apparel, from everyday gym gear to inside-joke collectibles that only our community could appreciate. Beyond the barbell, we’re powered by our incredible Supporting Members, whose loyalty, inside jokes, and shared enthusiasm keep Massenomics alive and thriving. We like to take our lifting seriously, but not ourselves.

Lift Hard. Live Easy, friends!

TOMMY DEFEA

• At the crossroads of growing hair and muscle

• The creative mind at Massenomics

• Designer of all Massenomics apparel, logos, and website

• Podcast co-host, manager of the podcast audio and video

• Photographer and Videographer

Follow Tommy on Instagram @tomahawk_d

Tanner Baird

• Professional amateur powerlifter

• Manager of Massenomics Gym

• Runs the Massenomics instagram account

• Manages apparel inventory and shipping

• Podcast co-host

Follow Tanner on Instagram @tanner_baird

Massenomics also has an actual gym! Massenomics Gym is a no frills strength training gym that provides a community atmosphere filled with members who are motivated and goal oriented. Our equipment list is ever-expanding, with new additions on a monthly basis. If you're an experienced lifter, this is the gym for you. If you're a novice lifter looking for the right environment to actually improve, this is the gym for you. This gym also provides a “playground” for everything else we do at Massenomics by allowing us to constantly test training and equipment in real life scenarios.